We have developed from the traditional way of communication to the modern technological advancements, starting from landline phones to the new cell phones. Today, most people spend a great deal of time in social media platforms, almost every American’s daily activity include checking their email and Google.
A research indicates that more than75% of Facebook users visit the site day in and day out. Most marketers make use of social media platforms, like Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, and others to promote their business. It’s suggested that you make the right social media strategy to convert a large chunk of target audience into potential customers.
Here’s a list of essential social media tools you must have:
- Feedly is one-stop solution for all your social media marketing needs
You might have a tough time to create a unique and engaging content. Here’s a tool which can make your life hassle-free to help you find the best contents online. Furthermore, Feedly helps you keep yourself updated with the what your niche influencers have to say about the latest trends.
Feedly enables you to integrate with scheduling tools, such as Hootsuite and Buffer, sharing and schedule posts areas easy as pie. You don’t have to toggle between a lot of tools when you have Feedly, most of the tools can be integrated into this single tool.
- Simplicity at its best with Buffer
Most people consider Buffer as their favorite social media scheduling tool. Buffer allows you to share contents across all your accounts, regardless of your multiple networks or accounts. It will be of great help if you’re new to social media marketing, you’ll come across the best case studies and epic social media examples with Buffer.
- Social clout to figure out the metrics that matter the most
Social clout is a powerful social media analytical tool to help you determine how engaging the contents are to the audience. Posting content in social media platforms are more than just likes and shares, it’s how far your content convert target audience into customers.You’ll have a better understanding of what sells and what doesn’t; Social clout provides you the details of return on investment (ROI).
- Everybody can be a designer with Canva
Creating an engaging content isn’t always about writing, it’s also to do with pictures and videos. It will be an added advantage if you can design images that can be more interesting and engaging than a poorly written content. Canva allows you to create and edit images even for a non-designer. All you have to do is drag and drop the files and select your templates, colors, and fonts.
Don’t miss out on the right set of tools
You might have come across a lot of tools which promises to create the best social media strategy, but fails you when it comes to ROI. It’s crucial to choose the right set of social marketing tools to improve your business. Furthermore, you can enhance your social media strategies with other social media tools, like Edgar, Socedo.